Loyalty Evolution: Talkin’ ’Bout Pickle...With Relish
Published 11/4/2009
Author: Sharon M. Goldman
Sharon M. Goldman is the Senior Editor for COLLOQUY.
Summary
Hundreds of millions of consumers around the world have driven the evolution of customer loyalty in the new millennium. Consumers have taken control of much of the marketing conversation through ratings and reviews, blogs and social networking. And thanks to increasing demands for better customer service and more cross-channel shopping options, today’s marketers must constantly stay on their toes.
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