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COLLOQUY 

Loyalty 2.0 Three trends that may alter the loyalty landscape 

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by 2 Members

Published 11/16/2009 

Author: Rick Ferguson and Kelly Hlavinka 

Rick Ferguson is Editorial Director, COLLOQUY; Kelly Hlavinka is Partner, COLLOQUY.

Summary

2008 was an active year for the loyalty-marketing industry. Well-known loyalty companies are poised to leverage their loyalty services on a global scale, building new coalition and partner programs, designing proprietary programs for clients around the world, and exporting their expertise in retail data analysis. These loyalty providers are a part of the new generation of "Loyalty 2.0" companies around the globe that may significantly alter the loyalty landscape—if they can overcome a daunting array of economic and marketplace challenges. Here’s a look at three trends that will influence—and be influenced by—this next generation of loyalty leaders.

© 2009 COLLOQUY
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