A Whole New Meaning to Online Relationships
Published 2/1/2009
Author: Blackbaud
Summary
Major gifts, or leadership gifts, are generally made to support new initiatives or address a significant need within an organization. They are often the most critical gifts a nonprofit receives, but they are also the most difficult, expensive, and time-consuming to obtain. To effectively cultivate a major donor, it is important to keep some basic characteristics in mind.
Most importantly, major donors have different needs and expectations than regular donors and Web visitors do. Meeting these needs is key to success.
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