How to Create Devoted Donors by Projecting the Right Brand Image
Author: Aga Siuda
Aga Siuda is an interactive designer and branding expert at Blackbaud’s new design agency, Guide Creative, where she helps nonprofits with creating effective websites and building strong brands.
Consistently positive experiences are especially important to sustain donors. Your donors are looking to get a clear picture of your passion and focus and you’ll need to work on your branding to remind people of your brand image and a solid reputation you have built with them.
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