Raising More Money Online with Independent/Third-Party Fundraising Events
Published 1/22/2010
Author: Meghan L. Dankovich, Mark C. Davis
Meghan L. Dankovich, Director of Consulting, Event 360
Mark C. Davis, Director of Technical Solutions, Blackbaud, Inc.
Summary
Independent fundraisers and third-party event organizers are extremely valuable to the nonprofit organizations they support in terms of time, treasure, and talent. Traditional event organizers need to view independent fundraising as supplementary, not competitive, to their existing development portfolio. Providing online tools to these independent supporters is critical to ensuring fundraising success and maintaining an overall low cost per dollar raised. Nonprofit organizations need to engage with these fundraisers in many of the same ways they would major donors or high-level volunteers. These types of supporters have a deep connection with your cause and can be very effective at raising money and awareness for your organization.
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