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Summary

According to data from the August 2008 Aberdeen Group report The Complete Mantra of Driving Holiday Selling through 2008, 2009 and Beyond, 55% of leading retailers see the need to "counter competitive selling strategies" as their top holiday pressure. This Aberdeen retail Research Brief drills down to smaller, Tier 3 retailers (retailers with annual revenues of less than $50M and hereafter referred to as "smaller retailers"), to see if they feel the same pressures as leading retailers, and explore and delineate the issues affecting the readiness of smaller retailers for a successful holiday season.

To determine their holiday readiness, several questions were asked of these smaller retailers: "What capabilities and technologies are you able to leverage from Tier I (over $1B in annual sales) and Tier 2 ($50M - $1B) companies?" And, "If you were unable to use their capabilities and technologies, what was the next best proper course of action?" In other words, how Tier-specific are retail capabilities and enabling technologies?

© 2009 Aberdeen Group
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