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Aberdeen Group 

Evolving Ecommerce Best Practices in Retail 

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Published 1/1/2009 

Author: Sahir Anand and Benjamin Ream 

Summary

In the August, 2008 report, The Mantra for Driving Holiday Business, Aberdeen research showed that the three most important attributes for any ecommerce site during peak seasons are searchability, scalability, and personalization. As each of these can prove a formidable challenge, many retailers choose to focus on just one of these attributes due to inflexible delivery formats and lack of focus on customer needs. There is a relatively small cadre of retailers that take on and deliver all three to their customers in a seamless manner. But how did ecommerce arrive at this state? This Research Brief will articulate how these three attributes are indicative of an ecommerce maturity model for retailers and growing acceptance of Software-as-a-Service (SaaS)-based e-commerce during the current economic times.

© 2009 Aberdeen Group
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