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Aberdeen Group 

Companies Call on Mobile Marketing to Drive Consumer Engagement and ROMI 

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Published 1/1/2009 

Author: Jeff Zabin 

Summary

As more consumer brands are discovering, the mobile Internet can now enable large-scale mobile marketing programs capable of engaging consumers in unprecedented—and relatively economical—ways. In fact, compared to traditional mass media buys, a small percentage of which generate positive ROI, mobile marketing has been shown to be a cost-effective way for companies to achieve key marketing objectives around revenue growth and profitability. In many cases, the business outcomes from mobile marketing campaigns can be readily tracked and measured, which is an especially important consideration for companies looking to engage consumers in the midst of a deep recession.

© 2009 Aberdeen Group
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Aberdeen Group

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