Best Practices in Lead Management
Published 12/31/2003
Author: Alexandra Best
Alexandra Best is Executive Director of Marketing for Pivotal Corporation (http://www.pivotal.com). Responsible for Pivotal's North American corporate, product, services, and customer marketing and communications programs, she has more than ten years' marketing and communications experience in the high tech sector.
Summary
As lead management strategies come within the reach of mid-sized and smaller businesses, the value proposition and timeliness of these tools is becoming irresistible to those marketers who need to prove their worth to their organization. Please register or login to view this article
Ricardo Pinilla wrote:
It is a very good state of the art article but, I would appreciate some feedback with software alternatives to study and make a recommendation.
Posted on : 11/6/2008
Carlos Dittborn wrote:
Posted on : 10/25/2011