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Business-to-Business Marketing Overview 

Rated:

by 1 Members

Published 6/14/2007 

Author: Ralph Oliva 

Ralph A. Oliva is the Executive Director of the Institute for the Study of Business Markets at the Smeal College of Business Administration at Penn State University. 

Summary

B2B marketing shares some basic principles with consumer marketing, but it offers distinct business challenges. Learn the theoretical ideas behind devising a B2B strategy and practical advice for achieving business success.

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Member Comments (4):

Norman Hayes wrote:
Would be nice to get this in a .pdf file or something.
Posted on : 5/26/2008


Win Cayo wrote:
I agree- some other format that makes it more user friendly to print and reference later.
Posted on : 6/9/2008


Kevin McMahon wrote:
pdf?
Posted on : 6/12/2008


Michael Brown wrote:
Select the text of the article, right click to Print Preview, and change the As laid out on screen option to As selected on screen.
Posted on : 6/26/2008


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