Companies must innovate to grow, but they often forget to look beyond their own brands. According to best-selling author Erich Joachimsthaler, companies with talent can generate innumerable ideas for new or improved products every day. Ideas layer upon ideas; success begets success. But every layer of creativity, every success, can inch a company farther from its customers. A smokescreen develops that can blind firms to the biggest opportunities for innovation and growth – though they’re right there (for an example, look no further than Sony’s loss of the mobile music market to Apple!).
In this radio show, Joachimsthaler will explain how to spot such opportunities before your rivals do. Through eye-opening stories from companies like BMW, Apple, Frito-Lay, GE Healthcare and Allianz, you will learn the demand-first innovation and growth (DIG) model – a systematic and repeatable process that helps you see the biggest opportunities hidden in plain sight.
Through this radio show you will:
- Discover how to identify the biggest and most obvious opportunities for innovation and growth in plain sight.
- Learn how to build demand-first growth platforms that go beyond innovation around products and services.
- Find out how marketers apply entirely new models of building strong brands.
- Learn how to create unimagined growth by redefining your market boundaries and developing fresh new business models.
About our guest:
Erich Joachimsthaler is the author of the best-selling book and 2008 Berry-AMA Book Prize for the Best Book in Marketing, Hidden in Plain Sight. Joachimsthaler is also founder and CEO of Vivaldi Partners, a global strategy, innovation, and marketing consulting company. Before he founded Vivaldi Partners, he had a 15 year career in academics and extensive professional experience in several large multinational corporations.