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Learn to thrive in the post-advertising age.
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Put down your Blackberry. Postpone those tweets and updates. Plan now to prepare for the digital revolution by participating in “30 Days of Chaos”
In media and marketing, everything we have always taken for granted is in a state of flux. While the sky may not yet be falling, revenues certainly are. The key to a building a successful new model is through connections and conversations. This October, the American Marketing Association in concert with Advertising Age columnist Bob Garfield is providing a free, fun and informative way for marketers to meet their educational and recruitment goals using a program called “30 Days of Chaos” based on the new book, The Chaos Scenario.
Can you hear it? That rumble marketers are hearing is a crowd forming — a crowd of what you used to call the “audience.” There’s still an audience, but now they’re not listening to you; they’re listening to each other talk about you.
“And they’re using your products, your brand names, your iconography, your slogans, y
our trademarks, your designs, your goodwill, all of it as if it belonged to them — which, in a way, it all does, because, after all, haven’t you spent decades and trillions to convince them of just that?” Garfield notes. “Congratulations. It worked. The Great Consumer Society believes deeply that it has a proprietary stake in you.”
So the Chaos Scenario is really about change----surviving and thriving amid chaos and becoming change makers. For 30 days in October, the AMA is strongly encouraging its members to join thousands of other media and marketing professionals to confront these issues of revolutionary change.
Beginning on October 1, 2009 this step-by-step discussion/continuing education program will allow you to:
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Learn how completely the digital revolution has reordered media and marketing
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Discover “Listenomics,” the key to thriving in the post-advertising age
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Explore the power of word-of-mouth and how to leverage it in a social media age
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Discover dozens of new digital resources
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Become part of a community of thought leaders and early adopters blazing a path to advertising’s future
As a “30 Days of Chaos” participant, you will receive:
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A detailed discussion guide
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Daily emails featuring expert commentary, links to new media resources and excerpts from the book, The Chaos Scenario
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A PowerPoint presentation that will help you teach what you’ve learned to others
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REGISTER TODAY TO JOIN THE CHAOS
Don’t miss out on the connections and conversation. Register today to join the chaos. It’s FREE!
DOWNLOAD FREE CHAPTERS
Read the introduction and first two chapters of Bob Garfield’s book, The Chaos Scenario.
WATCH THE VIDEO
View the video presentation, “No, Tuesday’s No Good. Let Me Get Back to You After the Apocalypse.”
BUY THE BOOK
The Chaos Scenario is the new book by Bob Garfield of Ad Age and NPR that predicts the end of the mass media/mass marketing era, the rise of Listenomics and the post-advertising age, and the period of chaos in between. Learn how this will disrupt the world you know.