Nigel Hollis, Millward Brown’s Chief Global Analyst. A 28-year research veteran, Nigel draws on his experience and understanding of how marketing communications can build brands in addressing the issues facing marketers in today’s fast changing world. After a four-year stint with Cadbury Schweppes in the UK, Nigel joined Millward Brown, where he has worked with clients in many different industries and countries, and has been instrumental in developing some of Millward Brown’s most successful research solutions. Nigel is a four-time winner of WPP’s Atticus Award for original thinking in marketing services. His latest thoughts on the world of marketing and market research can be found at http://www.mb-blog.com.