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A Channel-Agnostic Approach to Social
by 2 Members
Author: Molly Soat
Molly Soat is a staff writer for
. She can be reached at
Social media is a volatile imperative for any organization: You have to be on it, and excel at it, but sites disappear and new ones pop up every day. Experts weigh in on how to prevent your social strategy from becoming obsolete with a channel-agnostic approach.
As a marketer, you put a lot of trust—not to mention money— into social channels like Facebook and Twitter, but there is no guarantee that they’ll continue to lead the pack. The social Web is a fickle place, and new tools and potential leaders emerge almost daily.
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Member Comments (1):
Roohi Moolla wrote:
Posted on : 4/15/2013
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