Expanding the Network
Author: Christine Birkner
Christine Birkner is a staff writer for Marketing News
. She can be reached at firstname.lastname@example.org
SummarySome marketers’ curricula vitae parallel the Fortune 500 list, populated with market-leading brands from a vast array of industries. Some executives jump from CPG to healthcare, from tech to telecom, building an enviable portfolio of accomplishments by remaining laser-focused on one objective: building brands that connect with customers.
Rebecca Van Dyck epitomizes that well-traveled approach quite literally, having traversed the global marketplace from retail to tech and back again. Throughout her career, Van Dyck has shaped the global marketing strategies of iconic brands including Nike, Apple and Levi’s. Now she has landed at the ultimate brand for establishing customer connections.
In February 2012, Van Dyck was appointed head of consumer marketing at Facebook, the first to hold the newly created position. She’s tasked with honing the Facebook brand, and working to connect Facebook’s offerings and messaging with an increasingly diverse target audience as the company expands its international reach. Good thing she has a world’s worth of brand-building experience to rely on.
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