Executive Insights: Monica Menghini of Dassault Systèmes

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Published 1/8/2013

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Leading the charge to create the third TV commercial in a company’s 30-year history is no easy feat, let alone helming such an effort at a B-to-B software solutions provider that spans numerable industries— and the world. Monica Menghini pulled it off.

As executive vice president of industry, marketing and corporate communications at Dassault Systèmes, a global B-to-B behemoth based in Vélizy-Villacoublay, France, Menghini is working to build brand awareness by putting her B-to-C marketing skills to use. Before arriving at Dassault Systèmes in 2007, she held leadership posts at Saatchi & Saatchi and Procter & Gamble. Now she’s trying to make the Dassault Systèmes brand— which exists in a technical corner of the marketplace, offering 3-D design software, 3-D digital mock-up and product lifecycle management solutions to more than 150,000 customers in industries ranging from automotive and engineering to CPG and retail—more recognizable and relatable.

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