You may be trying to access this site from a secured browser on the server. Please enable scripts and reload this page.
Turn on more accessible mode
Turn off more accessible mode
Skip Ribbon Commands
Skip to main content
About The AMA
Try Advanced Search
Remember Me(14 days)
Marketing Resource Directory
Social Media 201 Boot Camp: Houston, TX
Aligning Sales with Marketing - New York, NY
Marketing & Public Policy Conference 2013
Executive Insights: Monica Menghini of Dassault Systèmes
by 0 Members
Leading the charge to create the third TV commercial in a company’s 30-year history is no easy feat, let alone helming such an effort at a B-to-B software solutions provider that spans numerable industries— and the world. Monica Menghini pulled it off.
As executive vice president of industry, marketing and corporate communications at Dassault Systèmes, a global B-to-B behemoth based in Vélizy-Villacoublay, France, Menghini is working to build brand awareness by putting her B-to-C marketing skills to use. Before arriving at Dassault Systèmes in 2007, she held leadership posts at Saatchi & Saatchi and Procter & Gamble. Now she’s trying to make the Dassault Systèmes brand— which exists in a technical corner of the marketplace, offering 3-D design software, 3-D digital mock-up and product lifecycle management solutions to more than 150,000 customers in industries ranging from automotive and engineering to CPG and retail—more recognizable and relatable.
to view this article
Member Comments (0):
To rate or comment on articles, you must be a logged in AMA member.
Analytics with Purpose II
Winter Marketing Educators Conference 2014
2013 AMA Symposium For the Marketing of Higher Education
back to top
marketing resource directory
academic resource center
site registration (limited access)
ask the expert
professional certified marketer
terms & conditions
rss feed center
connect with us
American Marketing Association | Copyright © 2013 MarketingPower, Inc.
The site content may not be copied, reproduced or redistributed without prior written permission from the American Marketing Association or its affiliates.