10 Leadership Strategies for 2013
Author: Greg Welch
Greg Welch is the senior director and partner for Spencer Stuart’s global consumer goods and services division, and an expert in the recruitment of senior-level marketers.
SummaryIt’s a wonderful time to be leading as CMO—assuming you’re up to the challenge. As companies face growing pressure to drive growth in this unpredictable environment, marketing is increasingly on your CEO’s agenda and, rest assured, it is being hotly debated in the boardroom, as well. Marketing and, specifically, the CMO are leading many of the most important initiatives for companies, whether it’s taking the lead on innovation, serving as the voice of the customer to the organization, or investing in social media or digital technologies. I view this as a terrific perch from which to lead, but it is not without its challenges.
Today it is assumed that CMOs know how to ensure that brands and products are relevant to local customers across the global marketplace. They are expected to drive innovation in product development, social media and mobile, and to take the lead in tapping into the unprecedented levels of customer data that are available to drive the development of products and services, all while shaping the overall marketing plan.
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