If You Want to Pitch Better, Pitch Smarter
Author: Jodi Fleisig
A former senior executive producer at CNN, Jodi Fleisig is senior vice president of media strategy at Porter Novelli in Atlanta. She has won five Emmy Awards and was named the 2012 Media Relations Professional of the Year by Bulldog Reporter.
SummaryAfter 30 years in journalism, 10 of them as senior executive producer at CNN, I have heard and delivered more pitches than I can remember. A seasoned reporter or producer can tell a great pitch in two seconds—and spot a bad one a mile away. And she remembers both and who pitched them, so more often than not, you only get one shot. Here are some tips to make the most of it.
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