Small Business, Big Mobile Tactics
Author: Christine Birkner
Christine Birkner is a staff writer for Marketing News
. She can be reached at firstname.lastname@example.org
SummaryIf you’re a small-business marketer and you haven’t yet tried mobile marketing, now is the time, experts say. By the end of 2012, there will be 137 million smartphone users and 132 million users accessing the mobile Web, according to Cambridge, Mass.-based Forrester Research Inc. Over the next year, half of small to medium-sized businesses are very or somewhat likely to incorporate mobile elements into their marketing efforts and 72% are expected to increase or maintain mobile spending, according to Borrell Associates Inc., a Williamsburg, Va.-based research firm.
Small businesses that are incorporating mobile into their marketing strategies are, indeed, seeing powerful business results. Sixty-five percent of small-business owners think that mobile is important to their businesses’ current success and 74% believe that it will be important to their future success, according to an October 2012 study by Bank of the West and Harris Interactive. Here are some tips for crafting a mobile strategy for your small business.
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