A Year’s Worth of Marketing in a Nutshell
Author: Molly Soat
Molly Soat is a staff writer for Marketing News. She can be reached at firstname.lastname@example.org.
SummaryWith visions of sugarplums dancing in their heads, consumers are attuned to all things holiday come November and December, which presents an opportunity for organizations with seasonal offerings. Home décor retailers can make big bucks off of tinsel and other glittery trappings, and then hook customers on their general wares while doing so. The food and beverage industry stocks up on pumpkin- or peppermint-spiked goodies to get customers in the door, and uses the promotional boost to try to garner a loyal following. The entertainment industry is no different.
One of the most iconic and long-standing American holiday traditions is going to see a ballet company’s production of The Nutcracker. For many Americans, The Nutcracker is the only professional ballet that they have seen—or will see—which means that ballet companies nationwide do their best to leverage their holiday performances in an attempt to both build lasting brand awareness and interest, and make enough profit to fund their companies year-round.
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