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Published 11/12/2012
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Summary
In today’s interconnected world, no marcom mechanism should exist in a vacuum. Your brand should be investing in an integrated communications strategy that spans the much-discussed triumvirate of paid, earned and owned media.
If you’ve heard of the three forms of content, but you’re not quite sure of the distinctions—or how they work together— read on.
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Analytics with Purpose II
Winter Marketing Educators Conference 2014
2013 AMA Symposium For the Marketing of Higher Education
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