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Aligning Sales with Marketing - New York, NY
Marketing & Public Policy Conference 2013
B2B Social Media Boot Camp: Philadelphia, PA
Master Plan: The Pyrite Rush
by 0 Members
Author: Don E. Schultz
Social media certainly seem to shine as the brightest new marketing channels in this increasingly Web-focused world, but they could prove to be no more than fool’s gold, warns Northwestern’s Don E. Schultz.
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Member Comments (2):
Stuart Atkins wrote:
Fool's gold has no value; social media does, if done properly with a well thought out strategy. It's a fit for some companies, but not for others. In this economy, small businesses need no cost or low cost branding and conversion tools--social media fits this requirement. Perhaps some fear rather than fact in your approach? If done properly, social media is helping my clients and providing both ROI and sales conversions. Thanks for the "devil's advocate" perspective! Always needed when we separate the fact from fiction of social media. Stuart Atkins, http://www.AtkinsMarketingSolutions.com
Posted on : 10/4/2010
Ian Straus wrote:
Reading the actual article, it speaks mostly about those who are pursuing social media with a poorly thought out and irritating strategy. If you don't believe those folks are out there then you haven't been looking at poorly-moderated Linkedin groups.
Posted on : 9/16/2011
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