Take Responsibility
Published 5/12/2010
Author: PIET LEVY
Piet Levy is a staff writer for
Marketing News at the American Marketing Association. He can be reached at
plevy@ama.org.
Summary
Corporate social responsibility programs are gaining attention in business-to-business fi rms as a way to reinforce company positioning and strengthen employee morale. Learn how you can apply a CSR program in your own B-to-B environment.Please register or login to view this article