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Marketing News 

B-to-B-to-C 

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by 0 Members

Published 9/24/2009 

Author: PIET LEVY 

Summary

A B-to-B marketing plan that advertises to consumers is not for the faint of heart. Learn how some B-to-B marketers are leveraging their ingredient brands with clients to play piggyback in their advertising and thus generate greater demand.

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