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Marketing News
Measure Up
Rated:
by 0 Members
Published 6/1/2009
Author:
ELISABETH A. SULLIVAN
Summary
Today’s successful C-level marketers all have one thing in common: They demonstrate marketing’s success by explaining how their work improves the company’s bottom line. Being fi nancially fl uent is gaining them respect and granting them—believe it or not—the freedom to experiment.
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