Resource Library
Calendar
Career Management
Community
About The AMA
Search
Close Search
Try Advanced Search
Go
Login
Close Login
Email Address
Password
Not registered?
Forgot Login?
Go
MarketingNews
Resource Library
Reference Section
White Papers
Best Practices
Multimedia Gallery
Webcasts
Radio Shows
M Guide Services Directory
Dictionary
Content Partners
Social Media Boot Camp: Charlotte
Brand Measurement: Chicago
Digital-Centered Marketing: San Francisco
View More
Resource Library
Email
Print page
Marketing News
Ed Russ Gets it Right
Rated:
by 0 Members
Published 6/1/2009
Author:
MICHAEL KRAUSS
Summary
Michael Krauss finds out how Ed Russ, CMO of financial services provider Grant Thornton, used marketing to raise the company’s profile, increase its Net Promoter Score by 13% and turn GT into a billion-dollar firm.
View this content
Member Comments (0):
To rate or comment on articles, you must be a logged in AMA member.
Click here
to join
<script type="text/javascript" language="JavaScript" src="http://rotator.adjuggler.com/servlet/ajrotator/321068/0/vj?z=ama&ch=320253&dim=320229&pos=3&md=1119293321272621&abr=$scriptiniframe"></script><noscript><a href="http://rotator.adjuggler.com/servlet/ajrotator/321068/0/cc?z=ama&pos=3"><img src="http://rotator.adjuggler.com/servlet/ajrotator/321068/0/vc?z=ama&ch=320253&dim=320229&pos=3&abr=$imginiframe" width="160" height="600" border="0" alt="" /></a></noscript>
Nonprofit Marketing Conference: Chicago
Summer Marketing Educators' Conference: Boston
2010 Advanced Research Techniques Forum
<script type="text/javascript" language="JavaScript" src="http://rotator.adjuggler.com/servlet/ajrotator/320489/0/vj?z=ama&ch=320963&dim=320160&pos=1&md=1119293321272621&abr=$scriptiniframe"></script><noscript><a href="http://rotator.adjuggler.com/servlet/ajrotator/320489/0/cc?z=ama&pos=1"><img src="http://rotator.adjuggler.com/servlet/ajrotator/320489/0/vc?z=ama&ch=320963&dim=320160&pos=1&abr=$imginiframe" width="160" height="290" border="0" alt="" /></a></noscript>
Home
Join/Renew AMA
Content Partners
Sponsorship and Advertising
Help Center
Contact Us
About Marketing Power
Sitemap
Privacy Policy
RSS
Powered by the American Marketing Association | Copyright © 2009 MarketingPower, Inc. The site content may not be copied, reproduced, or redistributed without prior written permission from the American Marketing Association or its affiliates.