Resource Library
Calendar
Career Management
Community
About The AMA
Search
Close Search
Try Advanced Search
Go
Login
Close Login
Email Address
Password
Not registered?
Forgot Login?
Remember Me(14 days)
Go
MarketingNews
Resource Library
Reference Section
White Papers
Best Practices
Multimedia Gallery
Webcasts
Podcasts
Marketing Resource Directory
Dictionary
Content Partners
Marketing Planning Boot Camp: Ft. Lauderdale
Virtual XChange: Changing the Game: Innovations for Future Success
Winter Marketing Educators' Conference 2012: St. Petersburg
View More
Resource Library
Email
Print page
Marketing News
CMO Role Model Reveals What Works
Rated:
by 0 Members
Published 5/1/2009
Author:
MICHAEL KRAUSS
Summary
In a conversation with Michael Krauss, Mike Linton, former CMO of eBay and Best Buy, offers tips on creating marketing programs that work in a downturn and what he has learned in his years as a marketer.
View this content
Member Comments (0):
To rate or comment on articles, you must be a logged in AMA member.
Click here
to join
<script type="text/javascript" language="JavaScript" src="http://rotator.adjuggler.com/servlet/ajrotator/321068/0/vj?z=ama&ch=320253&dim=320229&pos=3&md=2913201516226116&abr=$scriptiniframe"></script><noscript><a href="http://rotator.adjuggler.com/servlet/ajrotator/321068/0/cc?z=ama&pos=3"><img src="http://rotator.adjuggler.com/servlet/ajrotator/321068/0/vc?z=ama&ch=320253&dim=320229&pos=3&abr=$imginiframe" width="160" height="600" border="0" alt="" /></a></noscript>
2012 Symposium for the Marketing of Higher Education
2012 Research and Strategy Summit
Summer Marketing Educators Conference 2012
<script type="text/javascript" language="JavaScript" src="http://rotator.adjuggler.com/servlet/ajrotator/320489/0/vj?z=ama&ch=320963&dim=320160&pos=1&md=2913201516226116&abr=$scriptiniframe"></script><noscript><a href="http://rotator.adjuggler.com/servlet/ajrotator/320489/0/cc?z=ama&pos=1"><img src="http://rotator.adjuggler.com/servlet/ajrotator/320489/0/vc?z=ama&ch=320963&dim=320160&pos=1&abr=$imginiframe" width="160" height="290" border="0" alt="" /></a></noscript>