Resource Library Calendar Career Management Community
About The AMA Search
Login

Resource Library

Email Print page

Marketing News 

Why B-to-B Ought To Love Social Media 

Rated:

by 0 Members

Published 4/15/2009 

Author: Josh Bernoff 

Summary

Contrary to popular belief, B-to-B marketers can thrive using social media strategies, Forrester’s Josh Bernoff thinks. The key is tapping into community needs.


View this content

Member Comments (0):


To rate or comment on articles, you must be a logged in AMA member. Click here to join