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Marketing News 

Feature: Just Say No 

Rated:

by 2 Members

Published 4/15/2008 

Author: Elisabeth A. Sullivan 

Summary

More isn't always more. Dieters know it. Interior designers know it. But businesses are, more often than not, antithetically opposed to the concept. While pushing to increase revenue and surpass the competition, business execs might think more marketing to attract more customers-- of all kinds-- is a good thing. Not in these budget-conscious times.    

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