Resource Library Calendar Career Management Community
About The AMA Search
Login

Resource Library

Email Print page

Marketing News 

Best In Class: Cognos Inc. 

Rated:

by 0 Members

Published 4/1/2008 

Author: Elisabeth A. Sullivan 

Summary

Wanting to drive more traffic to its Web site and increase brand awareness, while also enhancing communications with its customers, Cognos launched BI Radio in early 2007, an RSS-enabled series of podcasts addressing topics including marketing, leadership, business management and "killer apps."    

Please register or login to view this article


Member Comments (0):


To rate or comment on articles, you must be a logged in AMA member. Click here to join

AMA IconPowered by the American Marketing Association | Copyright © 2008 MarketingPower, Inc. The site content may not be copied, reproduced, or redistributed without prior written permission from the American Marketing Association or its affiliates.