Be Brave, B-to-B Marketers
Published 11/15/2008
Author: Nikki Hopewell
Nikki Hopewell is a freelance writer based in Chicago
Summary
While the economy cries for help, making strategic marketing moves now can help B-to-B companies solidify their client relationships and thrive in the long term. Please register or login to view this article
Ardath Albee wrote:
link to view content doesn't work
Posted on : 12/19/2008
Carlos Gallon wrote:
I have been trying to get through to the article and has been impossible
Posted on : 12/21/2008
Monica Parham wrote:
Same problem here. Can you repost the content?
Posted on : 12/31/2008
Jacques Pavlenyi wrote:
Overall I liked the opportunistic and upbeat approach to dealing with this increasingly difficult environment. However, I thought the very first, and most important, assumption the paper suffered from is not valid: that B2B marketing departments are actually in control enough of their budgets to keep Finance or the C-Suite from cutting them. In most B2B environments I've been at, Marketing has not been able to consistently convince the senior management to give them more power over the total size of their budget - hence the tendency to swiftly target marketing budgets in tough times. It would be really nice to have a flat budget in good times, let alone times like these.
Posted on : 1/30/2009
Nancy Pekala wrote:
To view the article, please log into the site at the top right of this page and click on the View this Content link.
Posted on : 2/17/2009