Resource Library Calendar Career Management Community
About The AMA Search
Login

Resource Library

Email Print page

Marketing News 

What internet fans 

Rated:

by 0 Members

Published 10/15/2008 

Author: Deborah Bothun 

Deborah Bothun works for PricewaterhouseCoopers

Summary

Web-savvy marketers know how to converse with their consumers; now TV execs need to step up their game and work with the next generation of consumers.

Please register or login to view this article


Member Comments (0):


To rate or comment on articles, you must be a logged in AMA member. Click here to join

AMA IconPowered by the American Marketing Association | Copyright © 2009 MarketingPower, Inc. The site content may not be copied, reproduced, or redistributed without prior written permission from the American Marketing Association or its affiliates.