Austerity Marketing
Published 10/15/2008
Author: Elisabeth A. Sullivan
Elisabeth Sullivan is a staff writer for Marketing News
Summary
In a questionable economy, consumers, as well as marketers, are reexamining expenses, reining in costs and wondering at the trajectory of the nation. First in a series of articles, Austerity Marketing looks at the economy-driven shifts in consumer behavior and the tactics marketers should take to address them. Please register or login to view this article
Sean O'Hearen wrote:
Posted on : 11/11/2008