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Marketing News 

Why Our Automakers Are Eating Competitors' Dust 

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by 0 Members

Published 10/1/2008 

Author: Andrew Pierce 

Andrew Pierce is a senior partner of Prophet

Summary

American car makers are sputtering in the dust left behind by imports, and Prophet’s Andrew Pierce explains why bad branding carries a lot of the blame.

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Member Comments (1):

Ian Straus wrote:
Since I already get marketing news, why am I stopped by the "subscribe to get full article" message? Ian Straus, mem # 00742626
Posted on : 10/14/2008


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