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Marketing News
Make the Endorser Strategy Work
Rated:
by 0 Members
Published 9/1/2008
Author:
Kevin O'Donnell
Kevin O'Donnell is a senior partner of Prophet, a global brand and marketing consultancy with offices in Chicago, Hamburg, London, Madrid, New York, San Francisco, Tokyo and Zurich. He can be reached at
kodonnell@prophet.com
or
news@ama.org
.
Summary
Prophet’s Kevin O’Donnell says that celebrity endorsers should be more than just a pretty face; they need to connect your consumers to your brand in a way that makes sense.
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