10 Minutes with Steve Tipps
Published 9/1/2008
Author: Kevin Higgins
Kevin Higgins is a freelance writer based in Palatine, IL.
Summary
Steve Tipps, SVP and director of research and development of Copernicus Marketing Consulting, discusses research's evolving role. He will be speaking on September 16 at the AMA's Marketing Research Conference in Boston.Please register or login to view this article