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10 Minutes with Steve Tipps 

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Published 9/1/2008 

Author: Kevin Higgins 

Kevin Higgins is a freelance writer based in Palatine, IL.

Summary

Steve Tipps, SVP and director of research and development of Copernicus Marketing Consulting, discusses research's evolving role. He will be speaking on September 16 at the AMA's Marketing Research Conference in Boston.

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