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Marketing News 

Branding a Candidate at Home and Abroad 

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Published 9/1/2008 

Author: Neil Holbert 

Neil Holbert is a marketing teacher, writer and researcher with a history of contributions to AMA publications. He recently returned to his home base of Scarsdale, N.Y., from a teaching post in Singapore. Holbert has been an AMA member since 1961 and can be reached at neil@neilholbert.com or news@ama.org.

Summary

Neil Holbert, a teacher, writer and researcher, and an AMA member since 1961, believes being genuine is the key to branding a political candidate at home and abroad.

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