Connecting the Dots

Marketing Management

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Published 5/24/2010

Author: J. Mark Carr and Richard Schreuer

J. Mark Carr is a partner at Durham, N.C.-based CMG Partners. He may be reached at mark.carr@cmgpartners.com. Richard Schreuer is senior vice president at Boston-based Chadwick Martin Bailey. He may be reached at rschreuer@cmbinfo.com.

Summary

Here's how to avoid the Dark Side of Marketing.

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Member Comments (2):

Eric Layland wrote:
Fantastic article. The tide is slowly turning but more will begin to realize "marketing's days as a soft science are officially over" - great line! What we continue to encounter is fear. Granted times are a struggle but those who let fear guide their decision making and aren't testing to learn for the long-term are doomed. This is where executive trust and buy-in can change culture from "fear of failure" to "every action is an opportunity to learn."
Posted on : 10/15/2010

Brian Thompson wrote:

Posted on : 11/27/2011

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Marketing Management