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Marketing Management 

Getting a Grip 

Rated:

by 3 Members

Published 2/17/2010 

Author: Kevin J. Clancy, Ph.D and Peter C. Krieg 

Kevin J. Clancy, Ph.D, is chairman of Boston-based Copernicus Marketing Consulting and Research. He is at kevin.clancy@copernicusmarketing.com.

Peter C. Krieg is president and CEO of Copernicus. He may be reached at peter.krieg@copernicusmarketing.com.

Summary

Marketers need to get a firm hold of innovation ROI.

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Member Comments (1):

Ami Bowen wrote:
The ideas for implementation are interesting. You don't see that too often--a recommendation to pay such close attention that comes with an actual plan of attack.
Posted on : 3/23/2010


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