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Marketing Management 

CMO Leadership for the 21st Century 

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Published 9/1/2008 

Author: Daniel M. Ladik and William B. Locander 

Summary

The 2007 survey conducted by execuive-search firm SpencerStuart paints a grim picture for the chief marketing officer (CMO). CMOs averaged just 26 months on the job, while c-suite counterparts fared much better. This article synthesizes cutting-edge academic thought, practitioner thinking and real-world examples to present leadership strategies for today's CMOs.

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