B2B Marketing's Balancing Act
Published 9/1/2008
Author: Ralph A. Oliva and Bob Donath
Summary
Knowing the most important challenges B2B marketers face now and through the end of the decade allows marketing managers and the academic research and consulting communities that serve them to improve marketing performance when it will count most.Please register or login to view this article
Terri Kennedy wrote:
Posted on : 1/16/2009