Better Branding Beyond Advertising

For many major brands, 50% of their biggest buyers will not be in that group next year. Why don’t these people stick at a better rate, despite a multitude of marketing activities? Moreover, what do customers really want, beyond primary brand arousal? The answer is simpler than you might think: Your customers are seeking more brand validation to help them feel fully comfortable in their brand choice. If you understand this and do it well, they will not stray.

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2012 Symposium for the Marketing of Higher Education

2012 Research and Strategy Summit

Summer Marketing Educators Conference 2012

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Marketing Management