Resource Library Calendar Career Management Community
About The AMA Search
Login

Resource Library

Email Print page

Marketing Health Services 

Hatching a New Identity 

Rated:

by 0 Members

Published 3/31/2009 

Author: Pamela Maas and Elizabeth Martin 

Pamela Maas is chief business development and marketing officer of Gundersen Lutheran Health System in La Crosse, Wis. She may be reached at pmmaas@gundluth.org. Elizabeth Martin is a professor of business and economics at the University of Wisconsin-Stevens Point. She may be reached at emartin@uwsp.edu.

Summary

Market research breathes new life into an existing brand.


View this content

Member Comments (0):


To rate or comment on articles, you must be a logged in AMA member. Click here to join

AMA IconPowered by the American Marketing Association | Copyright © 2010 MarketingPower, Inc. The site content may not be copied, reproduced, or redistributed without prior written permission from the American Marketing Association or its affiliates.