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Marketing Health Services 

Targeting or Tailoring? 

Rated:

by 0 Members

Published 2/15/2008 

Author: Kristina L. Schmid, Susan E. Rivers, Amy E. Latimer, and Peter Salovey 

Summary

Health messages must achieve some level of personal relevance in order to affect behavioral change. For this reason, careful planning is required to find a balance between campaign resources and message effectiveness.


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Member Comments (1):

Tiffany Witham wrote:

Posted on : 7/25/2008


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