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Marketing Health Services 

The New Brand Landscape 

Rated:

by 1 Members

Published 2/15/2008 

Author: Thomas Devaney and Jan Brown 

Summary

To realize truly strategic results from market research investments, healthcare organizations would be wise to rethink and reconfigure the metrics they use to measure and manage brand performance.

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Member Comments (1):

Frank Schiepe wrote:

Posted on : 2/3/2010


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