Marketing Thought Leaders

September 2012

Show, Don’t Tell: Visual Content is a Brand’s Best Friend

A picture may be worth a thousand words, but what’s its value in terms of consumer engagement? While hype about Pinterest, Instagram and Facebook Timeline skyrockets, brands are taking advantage of the visual trend. On Facebook’s top 10 brand pages, photos and videos drive the most user engagement, according to a study from Simply Measured, a social media analytics firm, and MBooth, a global communications company. Their research shows that videos are shared 12 times more than text posts and links combined, and people “like” photos twice as much as text updates.

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Five ‘No Regrets’ Moves for Superior Customer Engagement
No organization can avoid coming to grips with the rapidly evolving behavior of consumers and business customers. They check prices at a keystroke and are increasingly selective about which brands share their lives. They form impressions from every encounter and post withering online reviews. These changes present significant organizational challenges, as well as opportunities.

Perspectives: How Jumping on the Technology and Accountability Bandwagon Could Cost You Your Job
Marketing is changing as quickly as any area in the corporate world. The rapid pace of change is taking place primarily in two areas—technology and accountability. I believe the opportunities and challenges CMOs face in these two areas will greatly impact the ongoing issue of CMO tenure, which is now the shortest tenure of any C-level position within many corporations, and half that of an average CEO.

Campaign Corner: Microsoft’s ‘Bing It On’ Challenge
In Microsoft’s “Bing It On” campaign, launched in early September 2012, the company asked users to compare search results from Google and Bing side-by-side in a blind test. Participants in the initial survey chose Bing’s Web search results nearly 2:1 over Google’s, Microsoft revealed.

Sponsored:

Three Models for Leveraging Local in an Enterprise Social Media Strategy
Social media can be a powerful tool in the enterprise marketer’s tool kit. It can be even more powerful when leveraging a localized social media strategy. For example, in some cases, adding localized social media to traditional campaigns has increased same-stores sales 30% – 40% over stores not executing social media.

Market Crystallization
A market development stage that refers to the effort needed to identify a latent market (i.e., organizations that share a similar need or want for something that does not yet exist) and to work to crystallize that need. The result is a new method or service that can satisfy all or part of the market.

‏@StephenMonaco: How much biz has your company lost to competitors that have implemented effective #socialmedia #marketing strategies?

Virtual XChange: The New Global Enterprise: Reaching Global Markets

To achieve global growth, your company should establish a worldwide brand. The brand’s marketing campaigns need a message that is tailored to the cultures to which you are marketing. Finding the right mix of central and locally produced content can be daunting. You will learn several different approaches to this quandary, including how to communicate across borders with your website, with your campaign or through social media channels. This unique event is for people who take part in global marketing activities and want to grow international market share and revenue.

Advanced School of Marketing Research

Learn how leading firms are using advanced marketing research techniques to strengthen customer loyalty and increase sales, to make new product development decisions, and to price products for increased profit in today’s challenging environment. The 2012 Advanced School of Marketing Research (ASMR) focuses on advanced marketing research methods and models and their application to the real problems faced by marketing professionals.

More Events

Twitter unveiled a new targeting tool for advertisers. Will you invest in Twitter ads?
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"Consumers want transparency and authenticity. They have a voice and want to be heard. We set up a digital department so that we could dedicate resources to the exponentially growing digital revolution.."

- Tim McDermott

Purpose: The Fifth ‘P’

Best Practices For Growing Your Mobile App Business

At Disney, Employee Feedback Equals Brand Innovation

Big Data: Hopes and Fears about the Future of Digital Information

The Innovation Effect of User Design: Exploring Consumers' Innovation Perceptions of Firms Selling Products Designed by Users

How to Preserve Brand Health in Social Media

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Podcasts

Small Message Big Impact: The Elevator Speech Effect

Brand Real

The Virtual Executive

Webcasts

How to Get Exceptional Consumer Insights and Market Research Using Facebook Data

The Importance of Visual Storytelling for Effective Demand Generation

Maximize Your Marketing Impact with Rich Media: How to Deliver a More Engaging Multichannel Customer Experience

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Editorial:
Nancy Pekala, Director of Online Content
Advertising:
Karen Gwynne, Director of Advertising/Sponsorship
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