Marketing Thought Leaders

August 2012

Pinterest: How to Determine if It’s Worth Your Time

To pin or not to pin, that is the question. Well, it's at least one of the many social media marketing questions that both high-level and beginner marketers must start answering. Like every social media platform, Pinterest has its advocates and influencers, as well as its detractors and those hesitant to welcome it into the fold.

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Freaks, Cheats & Familiars: Winning the Story Wars
Welcome to the era of the Story Wars. The victors will be those that can tell and live the best stories which are shared in today's post-broadcast environment that's filled with clutter and noise. Jonah Sachs, author of the new book, "Winning the Story Wars," and co-founder and CEO of Free Range Studios, suggests that great stories are the only thing left that can move minds and change behaviors.

The CMO Survey: Optimism for U.S. Economy on the Wane
If you ask today’s marketing executives, especially those from B2B companies, there’s not much in the economy to feel good about. More than 500 CMOs weighed in on their view of the economy as well as other issues associated with marketing their brands and the results aren’t pretty. The latest results of The CMO Survey conducted between July 17, 2012 and August 3, 2012, clearly demonstrate that CMOs are less optimistic about the economy than they were six months ago.

Campaign Corner: Kaiser Permanente ‘Thrive’
No matter how you dice it, nine years is a long time for a campaign to run. As health systems go, Kaiser Permanente is one of the largest, serving more than 9 million members across nine states and the District of Columbia. The Oakland, Calif.-headquartered health care provider recently launched the latest installment of its nine-year advertising campaign, Thrive, in conjunction with the beginning of this summer's Olympic Games in London.

Management-by-Exception Leadership:
A leadership style wherein sales managers intervene only when their salespeople have failed to meet their performance standards (e.g., a sales quota). If sales personnel are performing as expected, the sales manager will take no action.

‏@Mallikarjunan:The Most Devasting Type of Black Hat Marketing http://hub.am/MZpo4K

Research and Strategy Summit

Today’s hyper competitive, ever-changing environment is causing a transformative shift in the market research industry. Research and strategy executives are now expected to lead the evaluation and adoption of innovation for their companies. With unique access to the world’s most forward-thinking executives and industry insiders, AMA's Research and Strategy Summit will challenge your thinking, deepen your insights and empower you to lead critical transformative initiatives for your business. Over the course of two days, you will be engaged in a highly-integrated, client-driven program that will energize you with fresh ideas, real insights, and meaningful interaction.

Virtual XChange: The New Global Enterprise: Reaching Global Markets

To achieve global growth, your company should establish a worldwide brand. The brand’s marketing campaigns need a message that is tailored to the cultures to which you are marketing. Finding the right mix of central and locally produced content can be daunting. You will learn several different approaches to this quandary, including how to communicate across borders with your website, with your campaign or through social media channels.

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"Today’s shopper is fluent in multiple channels and focused on value. Eighty-two percent of consumers researched a product before buying it, and nearly two-thirds of respondents say they pay more attention to prices and value now than they did a year ago."

-Tracy Stokes

2012 Honomichl Global Top 25 Rankings Chart

Does Apple Use Market Research?: Industry Strategists Weigh In

The Guide to Generating Leads with Display Advertising

Evolutionary Road Map to Winning

Email Marketing 5.0: How Leading Brands like Molson Coors Are Winning By Combining Social and Email

Take Five: Quick Tips to Justify your Marketing Budget

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Podcasts

Revenue Disruption

What Chinese Want

Tide Fights Satire with Satire

Webcasts

Understanding Why: Getting into the Hearts & Minds of Consumers

How to Build a Better Inbound Marketing Machine

Enabling the Dynamic Customer Journey: The Next Wave of Mobile, Social Marketing

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