Marketing Thought Leaders

May 2012

A GM Unlikes Facebook Ads: Blasphemy or Bold Marketing Move?

Just as Facebook readied to go public last week, raising nearly $16 billion, General Motors announced that Facebook ads simply weren’t paying off for them and would drop its $10M ad spent. Will other brands follow suit and was GM's decision a reflection of the limitations of today's social networking ad platforms? Industry experts weigh in on the implications of GM’s decision.

Want to Market Remarkably? Look to the Edge
In 2012, it’s not enough to market well. You need to market remarkably well. That means understanding that Job #1 for every marketer is getting the attention of today’s consumers who have a multitude of options and channels before them.

A Fast Boat to China: Brands Get on Board wit Smart Strategies
China will be the focus of the most dramatic increases in U.S. company sales revenues in international markets during the next 12 years, according to results of The CMO Survey. When asked to list the top three international markets for sales growth, approximately 20% of marketers named China.

Jack Be Nimble: Agility Key to Reaching Consumer of 2020
Like that famous children’s poem, in order to reach the consumer of the future, “marketers be nimble, marketers be quick.” Marketers must be agile in order to influence, predict or capitalize on what’s next. That is one key insight from the Executive Advisory Board of the Atlanta chapter of the AMA which recently convened to address how consumers will likely be different in 2020.

Campaign Corner: Febreze Breathe Happy
They’ve been hard to miss—those TV commercials that chronicle presumably unsuspecting consumers being blindfolded and dropped off in unkempt, garbage-filled rooms that appear to be brimming with vile odors. They make themselves at home on a couch or a bed, lounging on fabric that looks like it might give them the bubonic plague. Or they stroll around a filthy kitchen only to bump into remnants of old meals.

In Reputation We Trust: CEO Impacts Corporate Image
Does your CEO help or hinder your brand’s reputation? According to a recent survey by Weber Shandwick, it’s a question worth asking. A full two-thirds of consumers say their perceptions of CEOs affect their opinions of company reputations. Given that 60% of a company’s market value is attributed to its reputation, executive leadership is more critical than ever to the overall reputation of today’s organizations

Agile Marketing Practices Address Marketers’ Need for Speed
Fast and furious is the tempo of the day so today’s marketers understand they need to be able to respond and adapt to consumer and market changes rapidly. In short, the marketing function must be structured to be nimble and agile. The goals of Agile Marketing are to increase the speed, predictability, transparency, effectiveness and adaptability to change of the marketing function.

Radio Wrap-Around
The radio equivalent of a video news release, a radio story lasting 90 seconds or less and including an announcer who introduces sound bits from one or more news sources.

@PeterTwombly: Great leaders get their strength from great ideas and summon the will & courage to explore them.

Social Media, Social Business, Social CRM

As a marketing professional are you increasingly challenged by social technology and its impact on your organization? Just as you’re comfortable with social media marketing…are you now confronted with “Social CRM?” Even after you’ve put in the effort to understand Facebook, Twitter and blogging, are you struggling to measure the impact of your work, to show a true ROI, to make sense of the social conversations, and to get the rest of your organization aligned with your social media programs? You’re not alone. Social media—the way many customers now expect to be able to interact with the firms behind the brands they love—has fundamentally changed the relationships between businesses and customers.

Nonprofit Marketing Conference

This year’s Nonprofit Marketing Conference will zero in on four critical themes to drive nonprofit success: hot topics, advanced marketing practices, new to nonprofit and maximizing your limited resources. The speaker sessions include: “We’re All in it Together: Develop, Recapture, Renew Relationships to Achieve Your Mission” with Todd Cohen, author of Everyone’s In Sales; “Real Google Success Stories for Nonprofits” with Jessie End, industry manager, Nonprofits and Religion, at Google; and back by popular demand, George Weiner, CTO, DoSomething.org will hold a session titled “New Trends in Social Media.”

More Events

Does your CEO help or hinder your brand's reputation?
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poll results

Total Responses: 23

"So, what makes a Tweet worthy of response or sharing? The team is currently studying the specifics, but initial findings point to tweets that included questions, featured curated/relevant information with added personality, and those used for self-promotion, such as including links to original content."

-Brian Solis

Doing Well by Doing Good: The Benevolent Halo of Social Goodwill

Behind the Scenes: Develop a QR Code Strategy with Desired Insights in Mind

Harley-Davidson Leads the Pack in Retail Experience

Adding Bricks to Clicks: Predicting the Patterns of Cross-Channel Elasticities Over Time

Agents of Change: Measuring Influence

Crisis Diagnostics

Podcasts

The Virtual Executive

SEO Made Simple

Collaborative Imagining: How to Make Creativity Work

Webcasts

How to Run Successful Campaigns with Foursquare and Facebook Places

Content Curation is the Cure for Digital Overload

How Hospitality Brands Can Drive Demand With Cross Channel Implementation

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