Business Translation: Expansion into Emerging Markets
The rapid growth of emerging markets is prompting businesses large and small to think global. Most analysts agree that the greatest growth opportunities for companies in this post-recession era lie in expansion in emerging markets. India and China are two top targets but other countries offer today’s businesses opportunities as well. Results of The CMO Survey revealed that the percentage of company sales coming from international markets is on the rise.
Super Bowl Commercials: The Good, the Bad and the Funny
Another Super Bowl has come and gone, leaving both industry experts and the general public to determine which brands scored a touchdown and which ones didn’t even complete a pass. The court of public opinion is now in session.
Smashing the Social Media Silo: A 10-Step Action Plan
It’s time marketers took an active part in smashing the silos. During the AMA’s recent virtual event, “Changing the Game: Innovations for Future Success,” keynote presenter Brian Solis, Principal, Altimeter Group and author of the new book, “The End of Business as Usual,” stressed that marketers need to flex their leadership muscle and set about exerting influence within the organization to drive change.
Campaign Corner: Chivas Regal
Marketing campaigns aren’t what they used to be. Marketers are thinking well beyond the confines of previously unchallenged media plans and turning to short films to reach their target demographic … and they are convincing the C-suit (and their budgets) to come along for the ride.
Strategic Brand Development
Changing consumer needs, emerging technologies and competition are making it more difficult than ever to create a brand that is meaningfully differentiated in the mind of the consumer—and undifferentiated brands are proven to underperform financially. However, the traditional marketing methods too often fail to deliver either strong growth or the necessary ROI. This workshop will explore new methods for creating differentiation in face of this difficult challenge. It will outline how to create a strong brand platform that lets the brand “walk the talk” by delivering that point of difference through all facets of the brand experience.
Marketing & Public Policy Conference
The 2012 AMA Marketing & Public Policy Conference is the premier national and international event for marketing academics, public policy makers, and marketing practitioners interested in social and public policy. The conference provides a great forum for individuals with a variety of backgrounds to discuss important public policy issues facing consumers throughout the world.
Some brands released Super Bowl ads well before kick-off. Good or bad call?
Total Responses: 249
"The emergence of corporate social responsibility in all major business organizations is leading to a rethink and refocus of all expenditures and actions of the organization to maximize the firm’s positive social impact."
Master of Your Domain
How Leaders Kill Meaning at Work
Marketing on the Move: 10 Transformational Trends for 2012
Belief in a Just World: Consumer Intentions and Behaviors Toward Ethical Products
In Politics and Marketing, Does Negativity Work?
Jeffrey Hayzlett, Author of 'Running the Gauntlet,' Discusses Marketers' Roles as Change Agents
How Virtual Environments Are Changing the Face of Business
The Mackay MBA of Selling In the Real World
Marketing Optimization in the Digital Age - Invest the Right Amount in your Digital Strategy for a Greater ROI in 2012
Driving Change with Creativity
Attaining Marketing Nirvana: Synchronizing Marketing Operations and Multi-Channel Campaign Management
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