The Economist announces, "The world of 'big data' is on fire." Companies in industries as diverse as Pharmaceuticals, Financial Services, Telecom, B2B services, Consumer goods and Retail are making large investments in their data infrastructures and analytical capabilities. Meanwhile, there is a potential wealth of customer information buried in all of a company's own systems that are not used, as well as another whole world of data about your customers and prospects outside of the four walls of the enterprise.
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Understanding the Voice of the Customer 
Voice of the customer is not just about surveys anymore. Customers are interacting with your brand through multiple channels including the website, retail store, contact center and even social media. You have to understand all of these multichannel interactions collectively to develop a complete voice of the customer.
Belief in a Just World: Consumer Intentions and Behaviors Toward Ethical Products
Although consumers commonly report positive attitudes toward ethical goods, such as fair trade products, their intentions and behaviors often do not follow suit. The current research uses just world theory to outline conditions under which consumers will be most (and least) likely to prefer fair trade options
How The Cool Ranch Dorito Was Born
When faced with trying to accomplish a big goal, one of the most daunting questions is: Where do I start? "Standing on the shoulders of giants" is another way of saying you don't have to start from scratch and you don't need to reinvent the wheel. In business, we sometimes get too caught up in the idea that we need to be different, that we need to innovate. Of course we need to distinguish ourselves from the competition, but that does not mean we can't borrow good ideas, make them our own, and do an even better job of executing them.
Bank of America and Netflix Named Brand Disasters of 2011
Here's a New Year's resolution for many marketers: Learn from others' mistakes. Experts agree that Bank of America's and Netflix's missteps that landed them on Inc.com's list of the Top 10 Brand Disasters of 2011 offer classic lessons on the dangers of ignoring your core brand promise and forgetting consumer needs.
Will QR Codes Fly or Die in 2012? What's Ahead for Barcodes
Marketers have a penchant for gleefully pronouncing the death of the latest trend or technology. First it was email. As of late, QR Codes seem to be heralded as the next latest, greatest trend to bite the dust. But will it?
Michigan, Wisconsin Call 'Mitten War' Truce With Charitable Campaign
When the Wisconsin Department of Tourism used a mitten-shaped image of its state in its marketing and ad campaigns in early December, the gloves were off for some Michigan residents who had considered Michigan the "mitten state" for years. AwesomeMitten.com, a website dedicated to Michigan promotion, took Wisconsin to task with articles such as "6 Reasons Why Wisconsin Should Not Be Calling Themselves a Mitten," and news outlets from both states and around the country then picked up the story.
Omni-Channel Personalization: Opportunities & Challenges
Most brands today interact with their consumers across different channels and touch-points – Social, Web, Kiosks, Call Centers, Stores, Mobile etc. While brands could traditionally afford to operate subsets of these channels as independent businesses; consumers have clearly begun to expect to be treated to an orchestrated experience across these different touch-points.
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"Face new challenges, seize new opportunities, test your resources against the unknown and in the process, discover your own unique potential."
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January
Search Engine Optimization and Marketing
Social Media for B2B
Personal Branding within the Corporate Workplace
2012 Nonprofit Marketing Boot Camp
February
Health Care Marketing
Marketing Planning Boot Camp
Winter Marketing Educators' Conference
Successfully Managing the Creative Process
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Email Marketing Benchmark Results
How Good is Our Score? Setting Targets for Customer Satisfaction Measures
Social Selling: Marketing And Selling To People, Not Contacts
Mixing Modes to Maximize Reach
The Mackay MBA of Selling In the Real World
The ROI of WANT: Evolving Beyond the "Like" Button
Introducing...
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Early Majority - The third identifiable subgroup within a population that adopts an innovation. They are pre-ceded by early adopters and innovators. The early majority like to await the out-come of product trial by the two earlier groups, yet are not as slow to adopt as the next two groups, late majority and laggards.
What's your 2012 resolution?
7 % Consolidate customer data
34 % Become more social
5 % Get in the Cloud
12% Master measurement
12% Forge better cross-functional connections
9% Get serious about going global
21% I don't make resolutions
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AleCobelli
Your 2012 Marketing Plan: How are you helping your customers sort through complexity
bit.ly/zH35HA via @markwschaefer
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"Amazon announced that its sales of Kindle Fire quadrupled year-over-year on Black Friday.
Amazon has never announced actual unit sales numbers, but it's likely that Amazon will have sold somewhere between 3 and 5 million by the time 2011 closes out."
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